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When you have distinguished your Core Values and Noble Cause using either the "click-down method" Dave Logan describes, the "Mountains and Valleys" exercise Julian Bergquist created, or another method you prefer, how can you share them with your friends on Facebook?

On my Facebook Profile page, I clicked "Edit Profile", selected to edit the new "Philosophy" section, entered my Noble Cause in the "Religion" field, and wrote "This is my Noble Cause" in the Description box under "Religion".  Next, I entered my Core Values in the "Political Views" field, wrote "These are my Core Values" in the Description box below that, and clicked on "Save Changes" at the bottom of the page.

Here's what it looked like step-by-step:

Step 1:  Edit your Profile page

Screenshot showing location of Edit Profile button to click on in Step 1

Results of Step 1B:  Land on Basic Information page

Screenshot showing what you see after clicking the Edit Profile button, with arrows showing that you land on the Basic Information page, ready to edit Current City, Hometown, Birthday, Interests, etc.

Step 2:  Choose the Philosophy page

Screenshot showing location of link to Philosophy page which this article is teaching you to edit, with instruction to click on the Philosophy page"s link

Results of Step 2:  Land on the Philosophy page

Screenshot of the Philosophy page showing that it contains fields for you to fill in that include Religion, Political Views, People Who Inspire You, and Favorite Quotations

Step 3:  Add your Noble Cause in place of a Religion

Screenshot of what happens when you start typing your Noble Cause into the field for Religion, including your being asked if you"d like to add the phrase you are typing to the searchable categories of Religions on Facebook, with instructions to finish typing your phrase and then click on the blue bar-like button to add it to Facebook"s Religion category


Results of Step 3

Screenshot of what your Noble Cause phrasing looks like after it has been added as the name of religion on Facebook

Step 3b:  Add a description if you'd like to

Screenshot showing the Description box that appears under the now-not-empty Religion field, for you to fill in a description of the religion named, if you"d like to


Step 4:  Add your Core Values in place of any Political Views

Screenshot showing what happens when you type your Core Values list into the Political Views field, including how a blue bar-like button pops up asking if you"d like to add your phrase to the searchable list of Political Views on Facebook, with instructions telling you to click the bar-like button after you finish typing your phrase

Step 4b:  Add a description if you'd like to

Screenshot showing the Description box that appears under the now-not-empty Political Views field, for you to fill in a description of the Political Views named, if you"d like to

Results of Steps 4 and 4b

Screenshot of the results of adding your Noble Cause and Core Values to the Religion and Political Views fields, respectively, with optional description fields filled in stating that these are your Noble Cause and Core Values

Step 5:  Add People Who Inspire You and Favorite Quotations, if you'd like to, then save all your changes

Screenshot showing what the whole Philosophy page looks like, showing the cursor in an empty People Who Inspire You field, waiting for you to type something if you"d like to, with arrows and notations indicating that I"ve already filled in the Favorite Quotations field below the People Who Inspire You field, and with instructions saying to click on the Save Changes button after you"re done filling in these other fields

Results of Step 5

Screenshot of what the Philosophy page looks like right after you click the Save Changes button at the bottom of the page, with screen message and green checkmark saying that your changes have indeed been saved

Getting Started on Twitter Yourself

1. What is Twitter?   A ton has been written about this, so I suggest watching this video - Twitter in Plain English - on YouTube if you still don't get it or wonder why people like using it.

2. How to sign up for a Twitter account?  Again, there are lots of tutorials out there.  Try this video - Twitter Tutorial - Getting Started.

3. How do you add a URL to a tweet?  Here's how I add a URL (a website's address) to a tweet to suggest things to read or watch to my followers.

(1)  I open up two windows or tabs on my internet browser.

(2)  In one window or tab, I log into my Twitter account and type the non-URL part of my tweet in the "What's happening?" message area. For example, I typed "Great video of a talk by Benjamin Zander at" in the message area.

(3)  In the other window or tab, I look up the webpage I want to send people to and go there. For example, I used Google to find the "Benjamin Zander TED talk on passion" and went to the URL for that TED Talk: "http://www.ted.com/talks/lang/eng/benjamin_zander_on_music_and_passion.html".

(4)  In the URL address bar of my internet browser, I highlight the URL I want to cite in my tweet, then I copy it.

(5)  I go back to the other window or tab to the "What's happening?" message area on Twitter and paste the copied URL into the tweet.

(6) To "post" the tweet, I click on the "update" button under the message area.

If sent from my personal account, the tweet will look in my followers' timelines like this:

@ruthbshields Great video of a talk by Benjamin Zander at http://www.ted.com/talks/lang/eng/benjamin_zander_on_music_and_passion.html 

4. Giving yourself more room for more content in your tweets by using a shortened URL:


That URL was pretty long, so I couldn't say much about the video itself in the 140 character limit Twitter places on tweet length.

For this reason, many URL-shortening tools have been created.  You can sign up for a free account at websites that do the shortening for you and save the shortenings for your ongoing use.  Two such sites that I use are: bit.ly and budurl.com.  I added a bookmark folder called "SHRINK" on my bookmark menu bar on my Firefox browser, and both these sites are bookmarked there. 

Anytime I need to shorten a URL for tweeting, I perform steps 1-3 above, and land on the page I want to cite in my tweet. 

Instead of step (4) above, I then do the following:  While on the page I want to cite in my tweet, I click on the SHRINK folder and its menu drops down, offering me the choice of bit.ly or budurl.com to shorten the URL.  I usually click on bit.ly, which opens another tab containing the bit.ly page for my bit.ly account with a shortened form of the URL ready for me to copy.  There is a COPY button on bit.ly page, and I click that button to copy the shortened URL.  From there, I go back to step (5) above, and paste the shortened URL into my tweet.

Here is what it looks like after tweeting when I used bit.ly to shorten the Zander URL:

@ruthbshields Great video of Benjamin Zander talking about classical music and passion, and being 100% confident in your vision - on http://bit.ly/bdr0X8

It's your turn to try this!  Let me know what happens!

How I Learned to Use Twitter

I'm a manual reader; that is, I read manuals and help files when I'm getting started with new technology. So here's the first place I went when I was learning Twitter. From there, I clicked on "Getting Started" which took me to the Twitter Help Forums. After browsing around there, I googled "using Twitter to build your business" and bookmarked the search results.

After reading several articles there, I found some really useful sites that I use along with Twitter. To look for Twitter users by name, location, and their interests, I use Twellow.com, a really useful Twitter Yellow Pages. To track the growth of my followers, I love using Twitter Counter. (You can see it in action for The GP2 Project here. Tweetgrid provides an easy way to read tweets on several accounts or topics or at once. And when your following starts growing, Buzzom's TwitIn is useful for managing the size of your following easily.

If you have a cellphone that allows for downloading a Twitter app, I recommend downloading Echofon (formerly Twitterfon). I usually tweet solely from my iPhone using Echofon because it allows me to tweet from any of my Twitter accounts from the same app without logging in and out of my accounts every time I switch from one account to another. Echofon also makes a plug-in for the Firefox internet browser, but I rarely tweet from my laptop now.